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Difference between content and copywriting


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#1 jannatul18

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Posted 26 October 2016 - 10:24

What is the actual difference between content writing and copy-writing?


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#2 Notbanksys Copy Shoppe

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Posted 26 October 2016 - 11:03

In practice, none at all. Technically, copywriting usually describes pieces designed to elicit a reaction, for example adverts. But it's also used more broadly to cover everything from journalism to fiction. 

 

Content could be literally anything, such as your personal diary, deliberate gibberish, whatever. But when you're writing it, you could realistically be said to be 'writing the copy'. If you outsourced any writing for your website, you'd most likely approach a copywriter. 

 

Hope that helps :)


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#3 Gibson

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Posted 26 October 2016 - 15:20

 

deliberate gibberish

 

There's quite a few sites I've seen over the years where this seems to be almost mandatory....


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#4 Renaissance-Design

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Posted 26 October 2016 - 16:29

There's quite a few sites I've seen over the years where this seems to be almost mandatory....

Libraries and fancy tools. They seem to be written on the basis that you can tell people they're important and useful and the next big thing, then try to bore and confuse people before you get to why.


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#5 MikeChipshop

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Posted 27 October 2016 - 07:13

Libraries and fancy tools. They seem to be written on the basis that you can tell people they're important and useful and the next big thing, then try to bore and confuse people before you get to why.


Oh god yes. Instant click off.
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#6 jannatul18

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Posted 11 January 2017 - 10:21

In practice, none at all. Technically, copywriting usually describes pieces designed to elicit a reaction, for example adverts. But it's also used more broadly to cover everything from journalism to fiction. 

 

Content could be literally anything, such as your personal diary, deliberate gibberish, whatever. But when you're writing it, you could realistically be said to be 'writing the copy'. If you outsourced any writing for your website, you'd most likely approach a copywriter. 

 

Hope that helps :)

Thank you for your insightful explanation.


Libraries and fancy tools. They seem to be written on the basis that you can tell people they're important and useful and the next big thing, then try to bore and confuse people before you get to why.

Its really confusing many of the times!


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#7 v8web

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Posted 11 April 2017 - 09:09

In practice, none at all. Technically, copywriting usually describes pieces designed to elicit a reaction, for example adverts. But it's also used more broadly to cover everything from journalism to fiction. 

 

Content could be literally anything, such as your personal diary, deliberate gibberish, whatever. But when you're writing it, you could realistically be said to be 'writing the copy'. If you outsourced any writing for your website, you'd most likely approach a copywriter. 

 

Hope that helps :)

Its really confusing


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#8 jannatul18

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Posted 12 April 2017 - 10:28

 

In practice, none at all. Technically, copywriting usually describes pieces designed to elicit a reaction, for example adverts. But it's also used more broadly to cover everything from journalism to fiction. 

 

Content could be literally anything, such as your personal diary, deliberate gibberish, whatever. But when you're writing it, you could realistically be said to be 'writing the copy'. If you outsourced any writing for your website, you'd most likely approach a copywriter. 

 

Hope that helps :)

Its really confusing

 

No its not confusing anymore, he has explained it really here.


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#9 JaneReyA

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Posted 14 May 2017 - 03:22

Hi, the best explanation is copywriting has to be short and snappy. Content writing should be more holistic; there’s more substance and less flair


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#10 jannatul18

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Posted 07 July 2017 - 10:31

Hi, the best explanation is copywriting has to be short and snappy. Content writing should be more holistic; there’s more substance and less flair

Yeah got it!


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#11 jimmypham3875

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Posted 22 September 2017 - 10:08

in my opinion, Content writing for content creator for value of that piece of content for keeping audience or readers

But copywriting for writing advertisment for marketing purpose.


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#12 Oranger

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Posted 01 December 2017 - 08:47

Content is to write a piece of text, article, an editorial that provides helpful information for users but also using keywords to have the article bump in 1st page of Google search.
Copywriting is more about writing advertisement, slogan, headline, sub-headline, body copy, it is more creative and appeals to target audience, it does not necessary to be useful or to use keywords.


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#13 pavithraramesh

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Posted 23 January 2018 - 11:59

From a practical point of view,
A copywriter writes short but effective contents. A copywriter writes to sell. 
 
Examples: ads in newspaper, magazines, commercials in radio, TV, sales letters, direct mails, taglines and call to actions on websites and other materials, social media posts etc.
 
A content writer writes value added contents. Content in this sense is to educate, inform or entertain. 
 
Content may include videos, ebooks, infographics, blog posts, articles etc. 
 
The purpose of content is to provide useful and relevant content to the audience and gain their trust and loyalty. Companies provide free contents to make a loyal customer base and community around their brand. 
The ultimate goal of content is also to get more business but it doesn't sell anything directly. 
It attracts the people by providing useful content for free. Here content is educational and useful to the audience.
 
 
The words in a copy are to sell an idea, product or service. 
Copywriting is kind of creative writing. It should catch the attention of people and resonate in their mind. 
 
I hope this answer helps. 
 
 
Best wishes,
 
Pavithra Ramesh 

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