That's a tricky one. If you've done the research that suggests your market segment don't visit websites for your product I'd probably have put up the simplest of pages with company info and put those six months into something else - Youtube or TV ads, maybe (assuming they're a segment that don't visit websites for your product as opposed to not using the web at all).
Brand advertising is hugely expensive and not particularly trackable, which is why it tends to be the Nikes and Red Bulls of the world that do it. If I was forced to describe your logomark from memory I'd say "Head meets Starfleet".
By "poor design", I meant that I'm used to websites having a clear purpose that I can easily discern from their content. Good design guides the user through the content, bad design gets in the way of what they want to do or what you want them to do. I get that I'm probably not your target audience, being a cranky middle-aged fella with a tech background and a short attention span, but it all makes about as much sense to me as a TV ad for perfume.
Thanks again for the comprehensive feedback.
I'm sure you are our target market too, but this is not necessarily the strategy to pull you in personally. But I guess if you saw a friend, or friend of a friend, share something with the logo on, however tiny the memory, you'll remember it at the back of your brain if you see the mark again, even if you do not remember where from. That is all this concept is about. Utilising the free social media platform to spread the logo sideways.
Youtube ads etc as well as bill board and product specific ads are all planned too, as our budget for this type of advertising will be relatively large - but they are product ads not brand ads. Quite rightly customers do not go to websites, not the web in general. But the product needs to go to them, the products are rarely searched for. Hence the website becomes relatively obsolete.
Whilst the products have been in the lab, we've been planning different ways to ensure all free ad types are exploited too and trying to do things differently. We have designed simple product pages for the few users that will visit for product info, but if the web can possibly we utilised to further the brand awareness, why not? Relatively speaking, it hasn't been expensive to produce. I hope it will aide our first ad campaigns and many people have engaged already even without awareness, so even in a small way, if if promotes the logo, it is a success for the brand..
The current site for my first business www.bedmal-green.co.uk of course was a simple design along the lines you suggest (although 6 or so years old now) and was very successful at pulling customers in, similarly I built a site for another business copa66.com (sold now) but that was very user friendly.
But I have done a lot of research over 5 years to ensure we understand the market for FLUX and it is a very different market. Your point about perfume ads is very relevant and in many senses a compliment. As this is the same technique, playing ambiguity to cement a brand name or image to an association. Not product quality or use.
Quite aware Flux needs a lot of tweaks however and thanks for your tweak suggestions as they we're very much along the lines of my own thoughts.