Got a customer here that keeps getting calls from people asking if they can pop in to the store. Trouble is, they don't have a physical location. They were set up before with a virtual office address, which is likely why people think there's a physical place to go. I'm guessing people are seeing the address in Google. Their business shows in the map pack.
I'm trying to find out what sort of impact removing the business address and abandoning the virtual office would have on SEO. Does anyone know and/or have any links to studies that talk about it in a bit more detail?